Norwalk, CT, and Hood River, OR—Reed’s Inc. entered into an agreement with Full Sail Brewing Co. for the development, marketing, and distribution of ready-to-drink Reed’s Craft Ginger Mules, which will be available in Classic and Zero Sugar, according to a press release.
Reed’s Chairman of the Board and Interim CEO John Bello said in the release: “This agreement provides Reed’s with Full Sail’s focused product development, production and sales and marketing capabilities to drive national success, while allowing the Reed’s team to remain focused on the expanded production and distribution of its core non-alcoholic brands. Like all of Reed’s products, the new canned Reed’s Craft Ginger Classic Mule and Reed’s Zero Sugar Mule will be made with only real, quality ingredients including, of course, real ginger.”
Related: Reed’s Announces Fiscal First Quarter Results
Ginger, Tart Cherry May Reduce Inflammation Due to Obesity
Reed’s Launches “They Fooled Your Mother” Campaign for Real Ginger
Full Sail CEO Cory Comstock added: “The new Reed’s Craft Ginger Mules will leverage Reed’s brand recognition along with our brewing capabilities, developing an authentic Ginger Mule profile.”