SOHO Expo Draws Over 1,300 Attendees; WholeFoods ROTY Honored

More than 1,300 industry members gathered for for the 2021 SOHO Expo. Image courtesy of SENPA.

Orlando, FL—SOHO Expo, produced by SENPA, successfully took place at The Gaylord Palms Resort and Convention Center in Orlando, Florida, on December 2-5. More than 1,300 attendees, including retailers and exhibitors, gathered to learn about the latest in the natural products industry.

The weekend kicked off with SOHO’s annual golf tournament; this year, special guest Chris DiMarco, PGA pro, taught golfers best practices to help improve their game. The show also saw the inaugural SENPA summit, with Friday focusing entirely on business education for retailers. “The response we received from the retailers as well as the exclusive sponsors of the event was incredible,” SENPA shared. “There was overwhelming positive feedback about our keynote speaker, Harold Lloyd, as well as all of our other presenters and panelists.”

WholeFood’s Heather Wainer presents the 2021 Retailer of the Year award.

Renee Southard, President of SENPA, commented: “SENPA is leading the way in our industry as the hub for education and high-quality trade shows that allow retailers and exhibitors to connect on a much more personal level. We are really proud of what we accomplished this year at SOHO Expo.”

Another highlight: WholeFoods Magazine presented the 2021 Retailer of the Year (ROTY) award to Marlene’s Market & Deli, featuring a speech from Heather Wainer, WholeFoods Publisher & VP Media. Lisa Gebhardt, CEO of the 2nd-gen family business, sent a pre-recorded video of the acceptance speech to be shared with attendees.

Lisa Gebhardt giving her acceptance speech.

Marlene’s was built by Marlene Beadle, starting in 1976. Her building materials: Love for people, and a common-sense business approach, both of which her children Lisa, Jennifer, and Tim, maintain to this day. Find the full ROTY story here.

Stay tuned for more educational insights from SOHO, including the Tip of the Month in the January 2022 issue of WholeFoods Magazine.

The next SENPA show, SOHO Healthfest, is schedule to take place in Dallas, Texas, on April 22-24, 2022. Registration is now open at www.senpa.org.