SPINS, Mercato Partner to Launch Attribute-Powered Online Grocery E-Commerce Solution

Chicago and San Diego–During the COVID-19 crisis and in this time of social distancing, it’s more important than ever for retailers of all sizes to be equipped to service customers both in and out of their brick-and-mortor locations with a personalized online fulfillment solution. That’s the message from SPINS, a wellness-focused data and technology provider in the U.S., and Mercato, an online grocery e-commerce fulfillment platform for independently owned grocery and specialty food stores. To help retailers accomplish this, the companies announced in a press release that they have are partnering to launch the largest product attribute-powered online grocery e-commerce solution for independent grocery and specialty food stores.

The partnership marries SPINS’ Product Intelligence Data and attributes with Mercato’s full-service e-commerce and home delivery experience, according to the release, enabling the companies to bring a full spectrum of health, wellness, diet and sustainability information directly to consumers. This will allow shoppers to browse and discover products via data-enabled search, filtering, recommendations and more in omni-channel environments.

Related: COVID-19 Drives Consumers to Online Shopping, Delivery
NPA: Our Members Will Stay Open to Provide Essential Services

“This timely partnership with Mercato enables any retail partner to deliver the industry’s highest standard of personalized shopping, mobile convenience and delivery to their customers, reaching even greater levels of engagement and loyalty,” said Tony Olson, owner and CEO of SPINS. “During these unprecedented times, SPINS is committed to aggressively investing in new technologies and partnerships like Mercato that are driving measurable sales growth and increasing loyalty between brick and mortar retailers and their customers.”

Bobby Brannigan, CEO of Mercato, added, “Mercato’s mission is to empower independent grocers with the necessary tools to provide fresh, local ingredients to their communities. Supporting sophisticated search technology and providing solutions for customers’ demanding and ever-changing health needs and diet preferences is a necessity in today’s online grocery shopping landscape. SPINS’ in-depth data and analytics expertise will be invaluable to our valued partners and their customers.”

Retailers interested in this new offering can find more information and get started at www.spins.com/spins-mercato.

Related: Trade Associations to Governors: Supplements Qualify as Essential
SPINS, INFRA Renew, Expand Agreement
2020 42nd Annual Retailer Survey