Toronto, Canada—Wellness Natural has acquired SimplyProtein, a nutritional snacking brand previously owned by Simply Good Foods USA, Inc., according to a press release.
“I’ve had the pleasure of working on SimplyProtein throughout my tenure at Simply Good Foods, and developed a true passion for the brand and its positioning within the nutritional snacking space,” said Michael Lines, CEO, Wellness Natural, Inc., in the press release. “I’m eager to continue to grow the brand and excited for what the future holds for SimplyProtein. I’m also excited to chair an outstanding board of directors including John Lederer, Joe Mimran, Joe Jackman, Nicholas Reichenbach, and Steve Spooner.”
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SimplyProtein products are gluten-free and Non-GMO Project Verified. The SimplyProtein line includes an assortment of bars, cookies, chips, and crunchy bites, for both adults and children.