Austin, TX—Joyful, energized, focused, relaxed…one year into the COVID-19 pandemic, most of us are looking for more of that in our lives. According to a recent survey conducted by The Harris Poll on behalf of Whole Foods Market, 85% of respondents would like to take steps to improve their overall health and happiness. Offering an assist: Whole Foods Market and Headspace, a meditation app, have teamed up on a cross-platform collaboration that includes an IGTV recipe series called Food for Mood, along with meditations focused on mindful shopping, cooking and eating, a one-month free trial of Headspace Plus, and more.
Another consumer priority revealed in the survey: 79% of respondents said they want to learn to eat more mindfully. Whole Foods Market explained in a press release that the alliance with Headspace gives consumers tools to reprioritize physical and mental well-being by tapping into positive moods associated with certain foods.
Consumers can access the program here, and also visit Whole Foods Market’s IGTV page to watch the first episode of an original IGTV series featuring recipes created by chef, food and welfare advocate Sophia Roe, in collaboration with Whole Foods Market, and Dr. Uma Naidoo, a Harvard nutritional psychiatrist, chef and author of This Is Your Brain on Food.
There will be four Food for Mood episodes, rolling out through the end of March, that will feature “mood-brightening recipes inspired by spring’s bounty and feature a fun, food-filled conversation about how we mindfully connect with our food and take time to care for ourselves,” Whole Foods Market explained. Episodes highlight specific ingredients and tips to inspire one of those four positive moods: joyful, energized, focused, and relaxed.
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“After a year of dramatically shifting routines and priorities, we know customers are eager to reprioritize well-being, and the beginning of spring is a great time to reset your meals and renew your mind,” said Kylie Bentley, R.D., Team Leader for Nutrition & Compliance at Whole Foods Market, in the release. “Whole Foods Market is a well-known destination for nutritious food that inspires wholesome meals. Now, together with Headspace, we are able to provide exciting tools for mindfulness.”
Eve Lewis, Headspace Director of Meditation, added, “Mindful eating is so much more than just paying attention to our food—it encompasses finding joy and inspiration in our shopping, being present and intentional with our meal preparation, savoring what’s on our plate and developing a greater awareness of how it makes us feel or contributes to our well-being. Our goal at Headspace is to improve the health and happiness of the world, and we’re thrilled to work with Whole Foods Market to spark more inspiration and refresh our mindset around our daily routines and experiences with food.”