San Antonio, TX—Wildway has launched post-consumer recycled plastic packaging which will prolong the life of plastic, giving it a second use before it reaches a landfill. The company plans to roll out the new design this fall with its best-selling Apple Cinnamon and Banana Nut grain-free granola and aims to have its entire product portfolio updated by 2023.
“The recycling industry needs a complete overhaul to fix. By redesigning our packaging, we are doing what we can to prolong the life of non-recyclable plastics instead of contributing to more single-use plastics that go straight to the landfill, despite what marketing departments claim,” said Kelli Koehler, CEO and Co-Founder of Wildway. “By investing in better solutions, we hope to create a ripple effect amongst like-minded businesses that will gradually increase demand for more and better recycling options that actually work. As of now, the number of new bags we’ve used made of post-consumer recycled materials equates to 2,368 milk jugs. When laid down, the plastic we are reusing would stretch over nearly seven football fields.”
While recycling plastics for secondary use is more costly, adds Koehler, Wildway is still happy to eat the added costs to deliver a superior product.