Hobé Laboratories, Inc. introduces its new Hobé Naturals 3 - Protein Shampoo, Conditioner and Frizz Control hair care line. A synergistic blend of Wheat, Silk and Soy Proteins, vitamin B5 and the proprietary Bio-Ferm Herbal Complex rejuvenates and repairs dull, dry or damaged hair, says the company.

6479 S. Ash Ave., Tempe, AZ 85283, www.hobelabs.com

Published in WholeFoods Magazine, January 2011