Roll it Rite introduces a green bath product that conserves toilet paper. The product stops the toilet paper roll when you stop pulling so excess paper is not wasted. Roll it Rite can help to save 50% or more in wasted toilet paper or paper towels, says the company. It may be helpful for those with kids who like to unravel toilet paper and paper towel rolls.
826A Enterprise, Cape Girardeau, MO 63703, www.rollitrite.com
Published in WholeFoods Magazine, April 2011