2015 CRN Consumer Survey Results for Dietary Supplements

Washington, D.C.—Americans remain consistent and happy with their dietary supplements, according to new data from the Council of Responsible Nutrition (CRN). The firm recently released a new website with new data from the 2015 CRN Consumer Survey on Dietary Supplements at http://www.crnusa.org/CRNconsumersurvey/2015/index.html.

On average, 68% of Americans take dietary supplements.This statistic has been consistent for the past five years. Some 98% of those supplements are vitamins and minerals, the most popular being multivitamins, followed by vitamins D and C.

Approximately 45% of supplement users take specialty products such as omega-3, fiber or melatonin, and 31% of survey participants take herbals such as green tea, cranberry or garlic. Some 25% take weight management supplements such as protein, energy drinks or green coffee.

In all, 84% of consumers from the survey are confident in the supplements they are taking. A vast majority (78%) believe that the products they take can and will deliver what the labels say. Along with being pleased with individual products, supplement users between the ages of 18-34 believe their supplement use will increase over the next five years.

Of note, 85% of supplement users have spoken with their doctors about dietary supplements. 

Published on WholeFoods Magazine Online 2/26/2016