Looking for insight on how to communicate with consumers on what may be driving the market this year, or even how to identify strategic opportunities? Then the National Marketing Institute’s, “2017 State of Sustainability in America Consumer Report,” which provides an overview of where the current sustainable marketplace stands may be helpful.
The report, which has been published for 15 years, describes how a consumer’s psychographic, behavior, lifestyle activities and attitude are evolving and changing as they try for a more sustainable lifestyle.
In addition to discussing how sustainable initiatives used by not only companies, but also by brands can impact a consumers’ will to pay for premiums, their purchase intent and initial trial, the report also provides insight on how a company’s initiatives can affect the business, how society views sustainability differently and even what can motivate this differentiation.
The report is current available for a single division site license, that includes PDF and PPT, at $3,000 and a multiple division site license, that also includes PDF and PPT, for $6,000.
Posted on WholeFoods Magazine Online, 4/21/17