Seattle, WA—Jones Soda Co. fans in U.S. and Canada can expect “Messages of Hope” on their cream soda labels starting in July. As a way to spread optimism and resilience, the beverage labels will feature inspirational images created by consumers, the company announced in a press release.
The images range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle and Toronto’s CN Tower displaying messages of solidarity. The photographers whose images are used in the series come from five U.S. states as well as Montreal, Vancouver and Toronto.
“In many ways, the current pandemic has brought out the best in people, from lawn signs supporting essential workers to artists whose expressions of encouragement have appeared in their communities as well as on social media,” said Maisie Antoniello, VP of Marketing at Jones Soda, in the release. “Our team quickly realized that our bottles provide a perfect canvas to spread those positive messages even further, and that’s how our ‘Messages of Hope’ collection was born. Every image in the series is a symbol of hope, strength and unity as we face this global health crisis together.”
The COVID-19 inspired series joins other themed bottles produced by Jones Soda over the past decade, including a metallic skateboard label released earlier this year and a Pride Edition collection issued in 2019. The Jones brand has received more than 1 million photos since 1999, and the label artwork has become a hallmark of the brand.
Additionally, the company completed a design contest that raised $10,000 to assist artists whose livelihood has been impacted by the pandemic through a donation to Artist Trust, a nonprofit organization that supports individual artists in Washington State through grants and professional development.