Dummerston, VT—Wellness and skincare company For The Biome announced that it has entered into a partnership with the JHCapital family office of Jim Crook and his daughter and partner, Allison Maino.
For the Biome was launched last year by Paul and Barbi Schulick, natural products industry leaders who founded New Chapter in 1982; the company was acquired by Procter & Gamble (P&G) in 2012 and the Schulicks left P&G in 2018 to launch For The Biome.
For The Biome President, Kelli Rooney Hanzalik, said in a press release, “Jim and Allison’s support and strategic expertise will enable our mission to grow quickly and flourish.” Ms. Hanzalik was a key player in New Chapter’s corporate management team, who, along with the Schulicks, spurred the company’s growth that ultimately led to its acquisition by P&G.
“We simply could not be happier,” said Barbi Schulick in the release. “Finding values-aligned partners was an imperative for us, and the opportunity to work with Jim and Allison is a dream come true.”
Crook, who has over 35 years of leadership experience and a strong track record of growing companies in Vermont and beyond, including serving as the former CEO of IDX Systems Corporation and playing lead governance roles in Aspenti Health, DealerPolicy, RCxRules, MediRevv and Greensea Systems, added, “Really smart people with a really good idea and the proven experience of scaling a business makes investment decisions easy,” said . “Barbi, Paul and Kelli are those people. In addition, and very importantly, our respective approaches to building companies by always putting the customer first and treating our team members with dignity and respect, are principles that both JHCapital and For The Biome share.”
For The Biome will introduce its 100% bioactive, Sentient Skincare product line in the first weeks of 2020. The line includes Empower Powder 2-in-1 Cleanser/Mask, Invigorate Powder Mask, Soothe Powder Cleanser, Restore Essence Spray, Adapt Essence Spray, Shield Face Serum, and Awaken Eye Serum. And looking ahead to the summer of 2020, the company is planning a return to the supplement category.
“I’ve formulated our products to deliver a sensually exceptional experience by maximizing communication between our skin, now recognized as the ‘third brain,’ and the microbiome,” said Master Herbalist Paul Schulick. “We’re using our time-tested formulation philosophy to create the next chapter in healthy skin care and unite inner and outer beauty.”
For more information, visit www.forthebiome.com.