NMI Joins Food Industry Innovation Platform MISTA

Harleysville, PA—The Natural Marketing Institute (NMI) has joined MISTA, a new innovation platform for the food industry, according to a press release.

Launched by Givaudan, MISTA enables start-ups and established corporations to optimize ideas, products, people, and investments.

Scott May, VP of innovation at Givaudan and head of MISTA, said in the release, “MISTA, which means ‘tasty morsel’ in Sanskrit, is all about the creation of a new business model focused on product innovation and development for the food industry with the intention and capabilities to create the future of food. We’re extremely pleased to have NMI be part of the dynamic MISTA team.”

The release noted that MISTA can also help companies with marketing strategy and market research, NMI’s focus for nearly 30 years.

Steve French, NMI managing partner, stated in the release, “The future of the food industry is about the identification and validation of market and consumer trends. We’re excited to add our expertise as a strategic partner with the capabilities from other partners to pioneer new levels of product innovation with MISTA.”

Other Founding Members of MISTA, the press release says, are Danone, Mars Inc., and Ingredion Inc., along with a number of strategic partners from across the food industry.