OTA Conference to Address the Changing Face of Organic

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Washington, D.C.—The Organic Trade Association’s “Bold Ideas & Critical Conversations” conference, scheduled for May 22 in Washington D.C. (during Organic Week), will focus on how the organic industry can earn and maintain shoppers’ trust even as it continues to flourish, according to a press release.

Activist Rudy Arredondo, president and CEO of the National Latino Farmers and Ranchers Trade Association, will be among the speakers discussing the changing face of organic: specifically, how organic can adjust to meet the needs of consumers/producers and how to keep organic products affordable.

“More Americans than ever before are eating organic, but organic needs to be sure it’s reaching everyone who wants to eat in a healthy and affordable way,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “We also need to ensure that our organic producers are getting paid enough to stay in organic. These in-depth discussions will address all these critical issues, and we are honored to have Rudy and our other respected speakers participating and sharing their thoughts.”

Find out more about the conference and Organic Week here.

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