West Sacramento, CA—Raley’s announced in a press release the next evolution of their distinctive label transparency tool, Raley’s Shelf Guide. Using a shelf tag program, Raley’s Shelf Guide allows consumers to easily recognize the products they want for their own health and wellness journey.
Consumers are more health-conscious than ever and emerging trends such as healthier cooking, eating and lifestyle habits are sometimes made complicated by confusing food household product labels which remain one of the biggest challenges to selecting better choices. According to Spoon Guru, 54% of grocery shoppers want retailers to do more to encourage healthy eating. Raley’s Shelf Guide now helps even more customers easily navigate nutrition facts, processing claims and ingredient labels right at the shelf and online for thousands of products.
“Consumers have the right to know exactly what they are eating, putting on their bodies or using in their homes. We are looking into a more holistic wellness approach when navigating the aisles,” said Yvette Waters, MS, RDN, CISSN, Raley’s nutrition strategist & brand influencer.
After analyzing Nielson data, grocery trends and customer data, Raley’s found that there is a growing demand for more natural products. Informed by real customer data and backed by science and nutrition experts, the 23 new and updated icons, including the addition of new non-food categories, are tailored to the specific health attributes consumers are seeking:
- Food & Beverage icons: Nutrient Dense, Clean Label, Plant Based, Carb Friendly, Gut Health, Sustainability, No Added Sugar, Keto (Ketogenic) Friendly, Heart Healthy, High in Protein, Organic, Vegan, Whole Grain, Gluten Free, Non-GMO, Grain Free, and Kosher.
- Health & Beauty and Household icons: Paraben Free, No Added Fragrance, Clean Label, Sulfate Free, Phthalate Free, Sustainability.
- Pet Care icons: Grain Free, Meat as 1st Ingredient, High in Protein, Gut Health, Organic, Non-GMO, Raw, Gluten Free.
Raley’s also partnered with Label Insight, the industry leader in powering product attribute-driven growth across the consumer-packaged goods (CPG) ecosystem, to review product information, including ingredients and certifications.
“We’re excited to continue our partnership with Raley’s, to evolve their Shelf Guide program from its very beginnings to this next stage,” said Ronak Sheth, Label Insight’s CEO. “As a true retail innovator in product transparency, Raley’s is maximizing the intersection of Label Insight’s rich data set with the consumer’s dual need for convenience and product insights. We’re looking forward to our continued collaboration.”
Raley’s Shelf Guide is fully integrated to both the in-store and online shopping experience. In store, customers have access to up to nine attributes on an individual product shelf tag and more than two-thirds of the items in the store have at least one icon. Online customers can use the Raley’s Shelf Guide icons as filters when ordering for pick-up or delivery to only view products that match their preferred way of shopping.