Chicago, IL – Angie’s Artisan Treats, LLC, maker of Angie’s BOOMCHICKAPOP ready-to-eat popcorn is the latest brand to get scooped up by a leading consumer goods company. Conagra Brands is buying the company from TPG Growth.
Better-for-you snacking is one of the big industry trends and traditional consumer goods companies are on the prowl for younger, fresher brands. The deal is expected to close later this year and terms were not disclosed.
Sean Connolly, president and CEO of Conagra Brands said the acquisition “is another important step in our ongoing plan to modernize our portfolio and accelerate growth.”
“The Angie’s BOOMCHICKAPOP business has achieved exceptional growth through great teamwork between our team, Angie and Dan Bastian, our founders, as well as support from TPG Growth. The business has thrived, but is still in the early innings of realizing its full potential. The goal from the beginning has been to make real connections with more consumers by bringing them our positive energy, bold flavors, whole grain goodness and authentic ‘live out loud’ attitude,” said Mark Zurcher, CEO of Angie’s Artisan Treats. “We are confident that the Angie’s BOOMCHICKAPOP business will continue to expand its reach as a part of Conagra Brands.”
The Angie’s BOOMCHICKAPOP brand was founded by husband and wife entrepreneurs Dan and Angie Bastian in 2001. The brand features more than a dozen varieties of ready-to-eat popcorn and is available nationwide in natural food, grocery, club, drug and mass retail outlets. Angie’s BOOMCHICKAPOP has a presence in the U.S., Canada, South Korea, Peru, the Caribbean and Mexico.