Average Marijuana Consumer Will Spend $146 to Celebrate 420

Homegrown indoor pot plants and leaves

America likes celebrations.  In April alone, besides the biggies, like Easter and Passover, there’s National Ferret Day, National Peanut Butter and Jelly Day, and National Hug a Newsperson Day.

The marijuana users of America also have their day Friday, April 20th.  Called – unsurprisingly – 420, its celebrants say it’s like Christmas, Thanksgiving and the Fourth of July – all wrapped up in one.

What will observants be doing?

Skipping work, and spending lots of money on munchies.  At least, that’s according to a survey of 1,000 American adults conducted and reported by LendEDU.

Some key findings of the survey include the following:

  • ​Between the product itself, food munchies, and paraphernalia, the average 420 consumer is expected to spend $146, with $71 of that going toward the actual product
  • 36% of respondents are taking off work Friday, while 20% of those going to work plan on going into the office under the influence
  • 55% of respondents have already accounted for 420 related expenses in their monthly budgets

Throughout the country, 420 will be celebrated with festivals, concerts, and a 300% average spike in traffic at cannabis retail stores across the U.S., according to this press release.  This increase in traffic will result in $80 million cannabis sales across the U.S. That’s more than the total sales of avocados on Cinco De Mayo 2017 at $54 million according to IRI’s Freshlook data. And it rivals the $80 million consumers spent on chicken wings to celebrate the Super Bowl in 2017 reports Nielsen.


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