America likes celebrations. In April alone, besides the biggies, like Easter and Passover, there’s National Ferret Day, National Peanut Butter and Jelly Day, and National Hug a Newsperson Day.
The marijuana users of America also have their day Friday, April 20th. Called – unsurprisingly – 420, its celebrants say it’s like Christmas, Thanksgiving and the Fourth of July – all wrapped up in one.
What will observants be doing?
Skipping work, and spending lots of money on munchies. At least, that’s according to a survey of 1,000 American adults conducted and reported by LendEDU.
Some key findings of the survey include the following:
- Between the product itself, food munchies, and paraphernalia, the average 420 consumer is expected to spend $146, with $71 of that going toward the actual product
- 36% of respondents are taking off work Friday, while 20% of those going to work plan on going into the office under the influence
- 55% of respondents have already accounted for 420 related expenses in their monthly budgets
Throughout the country, 420 will be celebrated with festivals, concerts, and a 300% average spike in traffic at cannabis retail stores across the U.S., according to this press release. This increase in traffic will result in $80 million cannabis sales across the U.S. That’s more than the total sales of avocados on Cinco De Mayo 2017 at $54 million according to IRI’s Freshlook data. And it rivals the $80 million consumers spent on chicken wings to celebrate the Super Bowl in 2017 reports Nielsen.