Coming Up: ACI Advertising Claims Substantiation Forum

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New York, NY—The American Conference Institute is holding its 3rd annual Advertising Claims Substantiation Forum in New York City in January, offering guidance from advertising industry stakeholders, government enforcers, consumer protection groups, and counsel. If you’re looking to learn more about celebrity and influencer claims, FTC and NAD requirements, ad correction post-release, and a range of other advertising pitfalls—the forum takes place January 29-30.

The agenda for Wednesday, January 29 includes a look at regulations from 2019 that will impact advertising, an examination of claims substantiation for social media ads, the impact of influencers and native advertising on claims substantiation, a Q&A with the FTC and NAD, and “’Natural,’ ‘Eco-Friendly,’ and ‘Sustainable’: Evaluating the Necessary Proofs for Environmental Claims.” The day includes several networking breaks. Speakers for the day include Mikhia Hawkins, Senior Counsel at Viacom; Christopher Miller, an Attorney with the FTC; La Toya Sutton, Staff Attorney at the National Advertising Division of the Council of Better Business Bureaus; and a variety of other names from law firms, Hilton, Avon, and the BBB.

On Thursday, January 30, speakers from Venable, Amin Talati Wasserman, and the State of Pennsylvania Office of the Attorney General, among others, will present on topics including country of origin claims, protecting consumers by taking action against unsubstantiated claims, differentiating substantiation requirements for manufacturers and retailers, and ad correction and crisis management. The conference concludes at 12:45.

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Those looking for more may be interested in the pre-conference workshop, “Advertising Claims 101: The Building Blocks of a Successfully Substantiated Advertising Campaign,” which takes place Tuesday, January 29, from 2:00-5:30. The workshop is intended to provide a foundation for the conference—both for those just getting into the industry, or those looking for a refresher.

And if you feel the conference ends too early, sign up for the post-conference workshop: “Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics,” which takes place 2:00-5:30 on January 30, and comes with a networking luncheon prior to the workshop.

You can register for the conference online at AmericanConference.com/AdvertisingClaims, by emailing CustomerService@AmericanConference.com, or by calling 1-888-224-2480. Download the full agenda here. WholeFoods readers can get a 10% discount with the code D10-817-817CX01.

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