Pittsburgh, PA—GNC Holdings Inc. announced its partnership with BFG Brasil Comercial de Vitaminas LTDA, a professional retail operator, to help expand the company’s presence in Brazil, according to a press release. The partnership will allow GNC to grow its franchise presence outside the U.S. and reach more consumers in Latin America.
The consumer health market in Brazil has shown consistent growth in the vitamins and dietary supplements categories; the market is an estimated $3 billion.
BFG Brasil is backed by Banco de Franquias, which includes the entrepreneurs operating GNC in Argentina and Uruguay. Banco de Franquias is also partnered with brands including Alsea, P.F. Chang’s, and KFC.
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Carl Seletz, chief global officer of GNC, said in the release: “With the largest population in Latin America, Brazil has been a key target market for GNC. This partnership will allow GNC to seamlessly and effectively reach the consumer market, providing an opportunity for multi-channel growth.”
Guilherme Soares, head of BFG Brasil, said in the release: “We are thrilled to be partnering with GNC to help bring Brazilian consumers high quality products in the vitamin and supplement sector. We help brands operate with ease and efficiency, allowing GNC to place its primary focus on its continued global expansion.”