Mierlo, Netherlands—GNT Group has identified next year’s color trend for the food and beverage industry: shades of sunshine, according to their press release.
Calling it “the sunshine spectrum,” bright yellow through deep orange, the press release says that consumers will go looking for products that inspire upbeat, positive emotions and unite people with a feeling of joy. Generation Z shoppers in particular will gravitate towards food and drink colored sunshine shades in the hopes of tuning into the optimistic sentiments they convey.
The release noted that Innova Market Insights has announced “I Feel Good” as one of its top trends for 2019, having found that the number of food and beverage launches with a “feel good” claim on the label increased by 26% year-on-year in 2017.
Maartje Hendrickx, Market Development Manager at GNT, said: “In 2019, consumers will prefer food and drink that can arouse a sense of freshness and light, qualities that yellow and orange shades deliver. Just as pink was embraced by millennials, Generation Z will channel the positivity of sunshine shades to sprinkle cheerfulness into their lives.”
The release stated that GNT has developed EXBERRY Sunshine Shades, which range from bright sunbeam yellow to warm harvest orange. The range has been developed as part of GNT’s Love Color with EXBERRY initiative for 2019, which will take a look at how color can influence mood and deliver feelings of excitement and contentment, while also satisfying consumers keen to discover new experiences.
EXBERRY coloring foods are natural color ingredients obtained from fruits, vegetables, and edible plants using gentle processes such as pressing, chopping, filtering, and concentrating. They are therefore not classed as additives, but as foods with coloring properties, and qualify for clean labelling declarations.
Hendrickx added that, “Natural yellow and orange coloring foods fit perfectly with the desire among consumers to reconnect with the natural world. We are planning some exciting activity in 2019 to maximize engagement with Sunshine Shades, with innovative product concepts and technical information in the pipeline.”
The release also noted that around 80% of the raw materials used are grown within a 200-kilometer radius of EXBERRY production sites, with cultivation and harvesting monitored by GNT’s agricultural engineers.