London, England—Harris Williams has announced the sale of Nature Delivered Ltd. (trading as graze) to Unilever, according to a press release.
graze is a technology-enabled healthy snacks brand that sells its products online, directly to consumers and in retail. The press release calls it “one of the U.K.’s largest healthy snacking brands,” and says that graze has been helping consumers reimagine how snacking can fuel their lives for the past 10 years.
graze’s tech-led model has, according to the press release, access to unique data enabling it to pioneer innovation and maintain relationships with its most loyal customers.
Ryan Freeman, a director at Harris Williams and one of the leaders of the transaction, said in the release, “Unilever is a strong cultural fit for graze; they share a common vision for the roles healthy snacking and direct-to-consumer will play in helping to shape the future landscape of food. The partnership between the two businesses provides a compelling platform for future growth.”
Unilever has more than 400 brands, including Knorr, Lipton, and Ben & Jerry’s. It achieved the highest possible environmental score in the FTSE4Good Index, and led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running, according to the press release. It has pledged to become carbon positive in its operations by 2030 and to ensure that 100% of its plastic pagkaging is fully reusable, recyclable, or compostable by 2025.