Kellogg’s Debuts Digestive Health Cereal

A new 3-in-1 cereal from Kellogg’s offers prebiotics, probiotics and fiber all for breakfast.

Its latest wellness brand, “HI! Happy Inside,” attempts to make digestive health easily accessible during a time when 92 percent of adult Americans rated maintaining digestive health as important to their overall health, the company said in a press release.

“HI! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness,” said Aleta Chase, marketing director for HI! Happy Inside. “This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet.”

According to the company, the cereal will support digestive health by delivering 1 billion CFU live probiotics from active strains, providing 2.5 grams of prebiotics and offering 8 to 9 grams of fiber.

A survey commissioned by Kellogg and conducted online by The Harris Poll found that among more than 2,000 U.S. adults, 29 percent said they knew about probiotics while only 15 percent said they knew about prebiotics.

Prebiotics are non-digestible carbohydrates that pass through the small intestine and instead reach the large intestine and become a source of fuel for probiotic bacteria, as reported by WholeFoods Magazine. Probiotics are live bacteria and yeast naturally found in the body that aid in balancing flora, producing enzymes that breakdown food and reducing intestinal inflammation.

Digestive diseases have a notable impact on health in the United States.

According to The National Institute of Diabetes and Digestive and Kidney Diseases, 60 to 70 million people are affected by all digestive diseases, and total costs associated with the diseases in 2004 were approximately $141.8 billion.

“Maintaining a healthy digestive system is essential to overall wellbeing and everyday life,” said Regan Jones, RD. “Many registered dietitians know that probiotics alone aren’t enough and the 3-in-1 combination of prebiotic, probiotics and fiber through real foods such as HI! Happy Inside is one thing you can do daily to help support your overall health.”