New York, NY—KIND Healthy Snacks released its first annual forecast of the top 10 food and nutrition trends for 2019, according to a press release made yesterday.
The report is a compilation of thinking from nearly 5,000 experts and practitioners within the food and beverage industry.
The trends, in no particular order, are:
Seed Butters—The report predicts that, while nut butter’s popularity won’t slow down, it will have a new competitor in sunflower, pumpkin, or watermelon seed butters. These butters have the same healthy fats as nut butters, but are safe for those with nut allergies.
Cannabinoids—CBD is already present in coffee, cocktails, and olive oil. Next year, the report expects, CBD may make it to other foods like yogurts, soups, or salad dressings.
Ugly Food—Perfect food will have to make room for ugly produce, as shoppers look for bargains and ways of preventing food waste.
African Flavors—The report lists flavors and ingredients like harissa, berbere, dukkah, ras el hanout, and tiger nuts, which it expects to see in condiments, grain snacks, and protein rubs.
Digestive Health—Probiotics aren’t done yet. According to the report, consumers have come to understand and appreciate the impact of the microbiome, so we can look for even more products claiming fiber, prebiotics, and probiotics.
Anti-Added-Sugar—As the new FDA regulations come into effect, consumers are learning that not all sugars are created equal. Thus, the report predicts, we’ll see a wave of consumers choosing products without added sugars.
Hydration—Consumers might add other forms of water to their diet, like maple water or cactus water, in a push to obtain more vitamins and minerals through diet.
Veganism—As meatless and dairy-free items become more available, they’re becoming more mainstream. Algae-based products will make it onto more shelves, in more forms, along with the usual seeds, beans, nuts, and lentils.
Whole Foods—The desire for clean labels will move customers away from fortified products, and towards whole options that are inherently nutritious.
Transparency—This past year, nutrition labels, ingredient lists, and marketing claims took a turn for the transparent. As consumers continue to expect transparency and hold companies accountable for their products, the report says, transparency will shape companies’ cultures, hiring practices, and inclusion measures.