Austin, TX--To help protect the rainforest on which its coffee is dependent, Lifeboost Coffee has joined Rainforest Trust as a sponsor, according to a press release.

Lifeboost, the U.S.-based healthy choice coffee provider, currently sources all-organic, single origin, and fair trade coffee to provide quality for its consumers and fair pay for its producers, the press release says.

The press release added that Lifeboost is also donating a portion of profits from every bag of coffee sold to organizations supporting environmental protection.

Founder Dr. Charles Livingston wants to set a positive example for others. "We're here to sell a great product and do good for the world," he said in the release.