Secaucus, NJ—Lycored announced in a press release that it has been named a multiple award recipient at the 17th Annual American Business Awards. Its #rethinkbeautiful campaign and Letters of Love Tour took home two Gold, one Silver, and five Bronze Stevie Awards. Lycored also received the Grand Stevie, recognizing it as one of the ten most honored organizations in the competition, which included over 3,800 nominations from companies around the world.
The Letters of Love Tour, the press release says, was named a Gold Stevie winner for Maverick of the Year—Business Products industries and Small-Budget Marketing Campaign of the Year. It also received a Silver Stevie and a Bronze Stevie.
Rony Patishi-Chillim, CEO of Lycored, was named a Bronze Stevie Winner for Woman of the Year—Business Products Industries for the #rethinkbeautiful campaign, which educated the public on the role ingestible skincare plays and asked consumers to write themselves love letters.
One of the judges noted, according to the release: “Everything about this campaign is brilliant, moving and effective. Such a positive thing to do and leaves a lasting impression.”
Patishi-Chillim said in the release: “We are so honored to have our #rethinkbeautiful campaign recognized among the group of esteemed winners at this year’s American Business Awards. Through this unique initiative, our mission is to empower all people to challenge traditional notions of beauty defined by society and, instead, redefine beauty on their own terms. We are proud of the response that #rethinkbeautiful has received thus far, 10,000+ love letters that inspired heart-felt moments of self-reflection and empowered healthier measure of pride and self-worth. We hope to support empowering even more people in the years to come.”