Anaheim, CA — Nellson Nutraceutical has acquired Salt Lake City-based Genysis Brand Solutions, a company with a presence in the pre-workout and the BCAA market, for an undisclosed sum. The acquisition will allow Nellson Nutraceutical to delve further into the protein bar and shake market, which is expected to grow in the coming years as consumer demand for convenient, healthy snacks increases.
The two companies are complementary. Nellson Nutraceutical dominates a significant portion of the protein industry and Genysis Brand Solutions is prominent in the sports performance supplement market. The “new” company will have five manufacturing and R&D facilities in the United States and Canada specializing in protein powders and bars.
Dyad Labs and Sensapure flavors, Genysis’ affiliates, were not included in the agreement and now operate independently. Genysis will operate as a subsidiary of Nellson.