NewsBriefs: December 2016


Vios Nutrition has opened its corporate headquarters in Winston-Salem, NC. The company was established in early 2016 by Brock Agee and Joseph Land. “As a company that prides itself on developing and distributing the best plant-based nutritional supplements available, we wanted our corporate headquarters to reside in the best building in downtown Winston-Salem,” said Agee in a press release. “Our new location not only symbolizes the quality of our products and our modern approach to the direct sales industry, but also mirrors the outstanding quality of our team of independent Brand Partners, who are the backbone of our company. We wanted to provide them a venue that they would be proud to visit and bring customers to.”

Natural Calm, by Natural Vitality, based in Austin, TX will now carry Healthy Living Magazine’s “Tested & Approved Seal” which represents a safety standard based on California’s Proposition 65, considered the toughest consumer safety law in the U.S. “We are
pleased to receive the Tested & Approved Seal which validates our stringent efforts to ensure the safety and purity of our ingredients,” said Natural Vitality president Justin Farmer in a press release. “It’s an excellent program that independently and objectively speaks to the needs of customers and retailers.”

Honolulu, HI-based Daily Wellness Company has chosen Emory, CA-based TruTag Technologies to trace and authenticate billions of its individual pills using their Optical Memory device. “TruTag was the obvious choice to partner with for this collaboration. Their solution is absolutely unique, and easily meets our product and cost requirements,” said Denny Kwock, president of The Daily Wellness Company in a press release. “Their innovation will be particularly important as we prepare our products to enter into the China market, where the demand for women’s health and reproductive health products is  growing at an exponential rate.”

ExcelVite, based in Edison, NJ, has launched their revamped tocotrienol educational website, The site features infographics and videos to help consumers better comprehend research in addition to news and comprehensive information. “65 percent of digital media time is spent on mobile devices according to the 2016 US Cross-Platform Future in Focus report. To keep up with this digital trend, and as the leading producer of tocotrienols in the market, we have redesigned the website to allow for fast and mobile friendly access so that viewers will continue to gain valuable updates about tocotrienols,” says WH Leong, CEO of ExcelVite Inc.

Published in WholeFoods Magazine December 2016