Once Upon a Farm, Wholesome Wave Launch “A Fresh Start” Program

Once Upon a Farm Co-Founder, Jennifer Garner, with Lake Los Angeles families enrolled in Once Upon a Farm’s and Wholesome Wave’s new program, A Fresh Start.

Berkeley, CA—Once Upon a Farm and Wholesome Wave, a non-profit working to increase affordable access to fruits and vegetables for underserved people, have launched “A Fresh Start,” a program that gives access to fresh, affordable fruits and vegetables to the families in the food insecure community of Lake Los Angeles, California, according to a press release.

Over the course of nine months, A Fresh Start will impact 50 Lake Los Angeles families enrolled in Save the Children’s Early Steps to School Success program. The families will receive pre-loaded Wholesome Wave Reward Cards restricted to purchase only fresh fruits and vegetables as well as nutrition education materials highlighting small changes families can make to incorporate fruits and vegetables in their diet, including easy-to-make recipes.

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Jennifer Garner, co-founder of Once Upon a Farm and trustee of Save the Children, said in the release: “In a decade of work with Save the Children, I have met families in rural California without means for—or even access to—fresh, nutritious foods. Everyone knows bodies and minds thrive on healthy, fresh foods. No family’s economic circumstance should get in the way of children—and parents—having the best possible nutrition. This program makes good on Once Upon a Farm and Wholesome Wave’s ongoing commitment to give families the opportunity to make better food choices. We are proud to be working together, helping set children up for healthier and more productive lives.”

Michel Nischan, co-founder of Wholesome Wave, said in the release: “All children are born ready to learn. However, children living in poverty often enter school unready for success. Lack of access to healthy food is a big part of the challenge. We are looking to address this with A Fresh Start. In partnership with Once Upon a Farm, we are combining affordable access to produce with nutrition education that encourages simple changes. We believe that this will spark increased healthy eating habits for the entire family, providing the nutrients that young minds need to develop to grow.”