Los Angeles, CA – What do you get for the movie star who has everything?
The answer may surprise you. As Oscars’ night approaches, the big question on everyone’s mind – well, in addition to, you know, who will win – is what the nominees will receive in their gift bags. According to Food and Wine magazine, this year’s swag is estimated to be worth more than $100,000 per recipient, and besides a 12-day trip to Zanzibar, DNA testing from 12andMe, and sweat absorbing patches, there’s a surprising number of organic products for the likes of Frances McDormand and Daniel Day-Lewis.
Here’s a list of the products:
- Organic, vegan, small-batch lollipops from Delicacies Candy & Confections
- A crate of California oranges and a gift card from delivery app EpiFruit
- Pure, organic maple syrup and other artisanal items supplied by Rouge Maple
- Quincy herbals tea
- Halo, Purely for Pets will donate 10,000 bowls of food to an animal shelter in the nominee’s name, as well as give them samples of dog and cat food and treats
Even if a celebrity or influencer never opens the bag, participation is getting the swag items plenty of pre-Oscars publicity similar to the kind of attention Super Bowl advertising once drew. That’s so yesterday.
The Academy Awards is another sign of how mainstream the naturals industry has become. With more than 60,000 industry members planning to descend on the Anaheim Convention Center for Natural Products Expo West, a movie star will be keynoting as well. Actress Jennifer Garner, chief brand officer of Once Upon a Farm joins co-founder John Foraker to share their story on Friday morning. Celebrity helps a brand get the trade stage, too.