Downers Grove, IL—Professional football wide receivers Davante Adams and Justin Jefferson are teaming up with Optimum Nutrition on “Building Better Lives,” a purpose-driven program to build awareness of the disparities in access to fitness and to provide fitness resources in underserved communities, according to a press release.
The national program will begin in Adams’ hometown of East Palo Alto, CA, and Jefferson’s hometown of St. Rose, LA. Adams and Jefferson will “channel their competitive spirit,” according to the press release, to rally public support via the Building Better Lives 5-Week Fitness Challenge, beginning June 1, to benefit their individual communities with access to participation nationwide. Based on levels of support and engagement, one community will receive a permanent installation of accessible, outdoor fitness equipment funded by Optimum Nutrition.
“Growing up, there was a lot of negativity that I could have been a part of,” said Davante Adams. “Fitness was a way to stay on the straight and narrow and stay safe. I’m excited to be a part of the Optimum Nutrition Building Better Lives movement to make sure everyone can realize the benefits of fitness and sports despite where they live.”
“I grew up tossing the ball around on a grassy lot near my house,” said Justin Jefferson. “I know what it means to kids and other residents of communities like mine to have access to quality fitness resources and I’m glad to partner with Optimum Nutrition on Building Better Lives to make that possible.”
“Optimum Nutrition believes in the transformative power of fitness, and as a leader in sports nutrition, we know that improving access to fitness resources can make a significant difference in people’s lives,” said Sarah Lombard, Director of Marketing for Optimum Nutrition. “Teaming up with Davante and Justin on our Building Better Lives movement will help boost awareness of the need to improve access to fitness for all and to address disparities in support of a more diverse, inclusive fitness industry.”