Baltimore, MD—Around 2% of the U.S. population is vegan, according to a survey conducted by The Harris Poll on behalf of The Vegetarian Resource Group (VRG). Another 2% is vegetarian.
That said, the rest of the country isn’t eating all meat all the time. The survey found that 46% of the population sometimes or always eats vegetarian meals when eating out.
Only 54% of the population never eats vegetarian or vegan meals when eating out—or, presumably, when at home. A press release from VRG notes that this has heavy implications for food companies and restaurants: These establishments should be producing vegan dishes, while also catering to needs including health, convenience, source of ingredients, taste, religious requirements, and more.
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The most important takeaway: 60% of 18-34 year olds sometimes or always eat meals without meat, fish, seafood, or poultry when eating out—and 52% of parents with children under 18 fit this category. Unless this shifts as this segment ages, vegan and vegetarian eaters will likely become more common.
The survey was conducted online among 2,027 U.S. adults ages 18 and older.