Target To Join Online Grocery Delivery Movement

Minneapolis, MN – With competitors such as Walmart, AmazonFresh and Instacart beginning to deliver products directly to consumers, Target has announced, according to The Minneapolis/St. Paul Business Journal, that the company will begin testing the effectiveness of online grocery delivery.

The Minneapolis Star-Tribune has recently cited the company’s chief marketing officer Jeff Jones as saying this new service will be offered “in the very near future.”

The company has recently begun making their push to appeal to shoppers with a health-conscious mindset. They now offer more organic, natural and gluten-free foods, as well as more granola, yogurt and craft beer, wine and coffee. Target now joins a group of companies, including Kroger, Hy-Vee, and Peapod, in the online delivery industry.

Published on WholeFoods Magazine, 8/24/15