and may use the popular logo, provided by the Florida Department of Agriculture and Consumer Services, to help educate local and international audiences about the unique Saw Palmetto palm.
Saw Palmetto is a 300-year-old bush native to Florida. Saw Palmetto Extract provides a safe, natural alternative to relieving urinary and prostate health problems, which affect one of every two men over the age of 50 years old. There has been widespread adulteration; according to this report, six suppliers have been found to have little to no actual Saw Palmetto extract, and gaining this badge helps Valensa fight back.
Hailed as a “Florida Treasure,” Saw Palmetto (Serenoa repens) palms produce berries from which Valensa International harvests and extracts the unique oil, using a solvent-free extraction process. These berries have historical relevance to Florida and have been used by Native Americans for many years for their powerful health benefits.
According to Umasudhan C.P, CEO of Valensa, the company will apply the logo throughout its 2018 – 2019 marketing campaign for USPlus® Saw Palmetto Extract, and corporate brand as a whole.
“We are proud of this designation and look forward to helping everyone in our business, from the farm to the pill, learn about this treasure grown only in Florida,” said Umasudhan. “Marking our Saw Palmetto ‘Fresh From Florida,’ gives our customers more confidence they are receiving unadulterated, pure Saw Palmetto Extract.”
Umasudhan also said Saw Palmetto originating anywhere else except Florida could be a tip-off of an inauthentic version. “Saw Palmetto doesn’t thrive on a commercially viable scale anywhere else, even when transplanted. Many Saw Palmetto plants are hundreds of years old, and their highly developed root systems are unique to Florida.”
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