Shaheen Majeed Appointed CEO of BGG Americas & Subsidiaries

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Irvine, CA—Industry veteran Shaheen Majeed is the new CEO of three key subsidiaries of BGG World (BGG). Majeed assumed the role of CEO of BGG’s HB Natural Ingredients USA1 (HBNI) subsidiary on January 1, and will assume the positions of CEO of BGG Americas2 and Algae Health Sciences3 (AHS) upon the retirement of current CEO Bob Capelli on March 1, 2022. Majeed comes to BGG after spending 25 years with supplement ingredient supplier Sabinsa, where he held a variety of positions including roles in sales, supply chain, and global marketing, culminating in the position of worldwide President for the last four years.

Shaheen Majeed

“We are very lucky that Shaheen has joined our Team,” said Chunhua Li, Chairman & Founder of BGG World. “Shaheen is a true leader with a complete knowledge of our industry on every level. We look forward to his leadership of these key divisions of our company for years to come.”

Outgoing BGG Americas and AHS CEO Bob Capelli added, “We searched for over a year for the perfect candidate to fill these roles; I feel totally comfortable leaving things in Shaheen’s very capable hands.”

Majeed added, “I could not be more pleased and proud to be associated with a company that is rooted in quality and deeply devoted to innovation. I look forward to working with this incredible team of people building the sales and attention that BGG deserves in the marketplace.”

Hear more from Shaheen in this episode of The Natural View podcast. Todd Pauli of 24 Stories Marketing and Heather Wainer of WholeFoods Magazine touch base with Shaheen to find out what the industry veteran is up to now. Tune in to hear more about Shaheen’s new role at BGG World (BGG), plus more of the positive goals and projects that are helping to make a difference in the industry. And don’t miss their forecast for what’s to come for the industry as a whole in the years ahead.

Related: The Natural View: Catching Up With Shaheen Majeed
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