Product Profiles: Willard Water

Willard Water® Proven to Maximize the Absorption and Utilization of Vitamins

Over 40 years ago, a remarkable discovery was made by a brilliant scientist…John Willard, Ph.D. At the time, this talented chemistry professor was in the process of conducting research on a highly concentrated trace mineral water when he serendipitously combined the trace mineral water with another product he’d been developing. With that small stroke of inspired genius, he invented Willard Water.

What Is Willard Water®?
Dr. Willard first named his amazing discovery Catalyst Altered Water because the newly created product causes the formation of “a catalyst that alters the structure of water, making water behave in a manner that had not been reported in the literature,” as stated by Dr. Willard. This amazing water also includes fossilized organics that consist of activated carbon, amino acids, trace minerals and refined lignite (i.e., the fossil remains of plants that grew 50 million years ago).

As a scientist, Dr. Willard was intensely interested in the reasons behind the positive qualities of his newly invented “Catalyst Altered” Willard Water®. He spent the rest of his life working with scientists at prestigious universities such as Purdue University, the University of British Columbia and the South Dakota School of Mines and Technology, among several others. Together, these scientists conducted in-depth research on the science and overall efficacy behind Willard Water®.

Willard Water® became so popular that it was the subject of a hearing before the U.S. Congress. This amazing Catalyst Altered Water was also the star of an extensive 60 Minutes segment. Regardless of the source of attention they all found the same thing: Dr. Willard invented a truly amazing product!

The Benefits of Willard Water®
Recently, several documentaries have highlighted America’s obesity epidemic. We have become a nation of citizens who are overfed and undernourished. Industrial farming techniques have depleted the nutrients in the soil, which has drastically reduced the minerals available in our food. Fast food has replaced more nutritious balanced meals that once provided the vitamins and nutrients the body needs. Unfortunately, the Standard American Diet (S.A.D.) is the gateway to ever-poorer digestion and nutrient absorption. No matter how many supplements Americans take, it’s not enough. Overfed bodies are starving for nutrients due to an increasing inability to properly absorb nutrients. This is where the addition of Willard Water® can make a real difference.

In an effort to further outline the benefits of drinking Willard Water®, CAW Industries (the manufacturer of all Dr. Willard products) sponsored a study in October 2011. Entitled, “An Examination of Willard Water’s Impact on Vitamin Efficacy,” the research confirmed what many users have already experienced: drinking Willard Water® significantly improved the efficacy of multiple vitamin supplements including critical nutrients such as vitamin D, vitamin B12 and vitamin B6.

The study’s objective was to quantify that drinking Willard Water® significantly improves the human body’s ability to absorb vitamins. The three-month study sought to measure the impact of both Willard Water® Dark XXX and Willard Water® CLEAR on the absorption rates of various vitamins in human subjects. The study also sought to determine whether there is a measurable difference between Willard Water’s effects on fat-soluble versus water-soluble vitamins.

Subjects underwent initial tests to determine the current absorption rates of vitamins in their bodies and then were instructed to drink Willard Water® for a period of 30 days. After a month of drinking Willard Water® the study participants were again tested and vitamin content was once again measured.

According to the study’s author, Dr. Hildegarde Staninger, a leading industrial environmental toxicologist, “Willard Water® significantly improved the efficacy of multiple vitamin absorption rates. All study participants showed significant (vitamin absorption) improvement by drinking Willard Water® over the 30-day period.”

Dr. Staninger observed that Willard Water® was effective in increasing absorption rates of fat-soluble vitamins such as vitamins E and K. However, she also found the most benefits when Willard Water® is consumed with water-soluble vitamins such as those in the B-complex group. “The collective specimen pool of individuals showed significant improvement due to Willard Water’s micelle reactive properties, which allows molecules to become smaller and more effective in the reaction with other molecules opposing charges,” Staninger continued. “It was also observed that the vitamins that were ‘hydrogen reactive’ reacted significantly better with Willard Water®.”

“I’m very pleased to see this study continues a long line of evidence validating the remarkable absorption effects when drinking Willard Water®,” said CAW President John Willard, III. “Nutrients and vitamins that are ingested but not fully absorbed are of no nutritional value and scientists have only recently begun to fully understand the importance of maximizing bioavailability in our bodies. Studies like this show that Willard Water® can play a key role in expanding bioavailability and ensuring that our bodies derive the maximum benefits of the food we eat and the supplements we take.”

The full contents of Dr. Staninger’s study can be viewed on the Willard Water® Web site at

Published in WholeFoods Magazine, August 2012