Presented by WholeFoods Magazine
The results are in! We asked natural products retailers to show their love to the brands that have made the greatest impact on their business by voting in WholeFoods Natural Choice Awards. That’s what makes these annual awards so special—the honorees are selected by natural products retailers.
The top honor this year—Full Supplement Line—goes to Bluebonnet Nutrition. Bluebonnet has claimed the top spot several times over the years, and in 2019 was Runner Up in the Full Supplement Line category. Like Bluebonnet, many of this year’s winners have been awarded in the past, but there are some new names this year. Among the companies that
received an honor for this first time in 2020 are Sovereign Silver Natural Immunogenics, which won in the immune category, and Charlotte’s Web, which scored in the pet category for its CBD for Dogs.
For each category, we tallied the votes submitted online and broke the ties using data from our What’s Selling column, which is compiled monthly with information provided by natural
products retailers from every region of the country. Congratulations to all the winners and to the runners-up!
We’d also like to extend a special thank you to all the retailers who took the time to vote—your input is appreciated! This year, the retailers who voted were entered into a drawing to have a $100 donation to Vitamin Angels made in their name. Congratulations to Cook County Whole Foods Co-op in Grand Marais, MN, for winning the drawing!
SUPPLEMENTS: FULL LINE
Bluebonnet Nutrition
Retailers have voted Bluebonnet the Best Full Line Supplement Brand four out of the past 
five years. That’s because the family-owned company wholeheartedly believes that the key to a healthy life starts with exceptional nutrition. Bluebonnet maintains direct relationships with farmers, growers and suppliers to ensure their formulas contain the best whole food ingredients possible. Their expansive line of supplements are USDA Organic, KOF-K kosher-certified, and produced in a NSF GMP-compliant facility to control authenticity, purity and potency.
12915 Dairy Ashford, Sugar Land, TX 77478, www.bluebonnetnutrition.com
HERBS
CV Sciences +PlusCBD Oil premium hemp extracts
CV Sciences +PlusCBD Oil offers an entire line of hemp extract-centered products that promote balance, ease and comfort, including capsules, sprays, softgels, balms, skin serums, drops, gummies, roll-ons, lotions, and creams. The manufacturer operates in a cGMP, Auditable, QA/QC Laboratory, and uses Independent Third-Party and DNA Testing.
10070 Barnes Canyon Rd., San Diego, CA 92121, www.pluscbdoil.com
SPORTS NUTRITION
Ancient Nutrition Multi Collagen Protein
Ancient Nutrition’s Multi Collagen Protein is an unflavored protein powder that supports a healthy gut, skin, hair, nails and joints, according to the company. The powder features Collagen type I, II, III, V and X from 4 food sources (beef, chicken, fish and eggshell membrane) and is made from non–GMO, pasture–raised, cage–free, and cruelty–free sources.
2000 Mallory Lane, Ste., 130-307, Franklin, TN 37067, www.ancientnutrition.com
WEIGHT LOSS
Life Extension AMPK
To help maintain a healthy weight, Life Extension’s AMPK Metabolic Activator triggers youthful AMPK activity and promotes healthy cellular metabolism, the company says. Each non-GMO and vegetarian supplement contains 130 mg Calcium, 500 mg Hesperidin and Actiponin gynostemma extract (leaf).
5990 N. Federal Hwy., Fort Lauderdale, FL, 33308, www.lifeextension.com
DIGESTIVE
American Health Papaya Enzyme
Containing 100% natural enzymes, Papaya Enzyme delivers papaya fruit fortified with papain, protease, amylase and bromelain, which encourage proper nutrient absorption and aid in the digestion of proteins, carbohydrates and fats, the company says. This supplement is free of gluten, wheat, lactose, egg, sugar, sodium, yeast milk, soy, grapefruit, preservatives and artificial flavors.
2100 Smithtown Ave., Ronkonkoma NY 11779, www.americanhealthus.com
IMMUNE
Sovereign Silver/Natural Immunogenics
Natural Immunogenics Corp’s Sovereign Silver is the #1 selling silver brand in the U.S. for 16 straight years, the company says. The company is NSF Certified for GMP compliance in the silver category. Sovereign Silver’s Bio-Active Silver Hydrosol contains the smallest size of positively charged silver ions for ultimate absorption, and the company says it serves as a daily immune support supplement.
7504 Pennsylvania Ave., Sarasota, FL 34243 (USA) www.sovereignsilver.com
HEART HEALTH
Natural Factors CoQ10
Blended in a base of rice bran oil for enhanced absorption, Natural Factors Coenzyme CoQ10 (ubiquinone) is a natural substance essential for cellular energy production. It is also an antioxidant that scavenges free radicals throughout the body and is involved in maintaining normal heart function, the company says.
14224 167th Ave. SE, Monroe, WA 98272, www.naturalfactors.com
BONE/JOINT
New Chapter Bone Strength
New Chapter’s Bone Strength supplements support healthy bones and joints while reducing the risk of osteoporosis, according to the company. The plant-sourced, whole-food calcium ingredients are Non-GMO Project Verified, 100% vegetarian, Kosher, NSF Certified Gluten–Free and sustainably harvested (no limestone or chalk, no animal byproducts, no dairy, no synthetic binders or fillers, no eggs, no nuts, no fish or shellfish).
90 Technology Dr., Brattleboro, VT 05301, www.newchapter.com
STRESS/SLEEP
NOW Foods Liquid Melatonin
Introduced in 2010, NOW Liquid Melatonin contains 3 mg per serving of Free Radical Scavengers, and is Halal, Kosher (TriangleK), Non-GMO, and UL Dietary Supplement certified. This supplement is designed to aid in normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining, the company says.
244 Knollwood Dr., Bloomingdale, IL 60108
COGNITIVE
Host Defense MycoBotanicals Brain
MycoBotanicals Brain is made to support neurological and adrenal function by aiding concentration, memory, focus and cognitive functioning, the company says. The gluten-free supplement is made with Ginkgo, Bacopa and Gotu Kola, Lion’s Mane and Reishi mushrooms.
P.O. Box 7634, Olympia, WA 98507 www.hostdefense.com
CHILDREN’S
Nordic Naturals Nordic Berries
These sweet-and-sour chewy multivitamins, which were first introduced in 2006, provide kids with vitamins A, B, C, D3, E and zinc. Suggested for children 2+, the pectin-based multivitamins are made without artificial colors flavors and preservatives.
111 Jennings Dr., Watsonville, CA 9507, www.nordicnaturals.com
VEGAN
Daiya Frozen Dessert
Daiya’s dairy- and gluten-free dessert bars are made with coconut and are offered in Chocolate Fudge Crunch, Vanilla Bean, Salted Caramel Swirl, and Espresso Coffee flavors. Daiya also offers plant-based frozen desserts in pints in a variety of flavors.
2768 Rupert St., Vancouver, BC V5M 3T7, www.daiyafoods.com
BEVERAGES
Bragg Apple Cider Vinegar
This ACV is made from fresh-pressed, USDA Organic certified apples grown and harvested in the USA. Bragg’s ACV is also Gluten-Free, Non-GMO, Raw and Unfiltered. ACV supports a healthy immune system, glucose levels, healthy gut, and healthy weight, the company says.
P.O. Box 7, Santa Barbara, CA 93102, www.bragg.com
ORGANIC
Bob’s Red Mill Organic Oats (assorted)
Packed for multipurpose use, this line of Organic Oats line can be incorporated into a variety of recipes. The Organic Whole Grain Oats are high in beta-glucans, a starch that is thought to stimulate the immune system and help reduce cholesterol levels, the company says.
13521 SE Pheasant Ct., Milwaukie, OR 97222, www.bobsredmill.com
SENSITIVE DIETS
Pamela’s Products
Pamela’s started offering natural and gluten free baking mixes, cookies and snacks in 1988. Using high-quality sugars including fruit juice, agave, coconut sugar, brown rice syrup and molasses, the brand uses minimally processed grains like certified gluten-free oats, brown rice, millet and sorghum. The company says it never uses artificial additives, high fructose corn syrup, and is currently becoming non-GMO verified.
1 Carousel Ln., Ukiah, CA 95482, www.pamelasproducts.com
BARS
Garden of Life Organic Fit Protein Bars
Appealing flavors like S’mores, Chocolate Almond Brownie, Chocolate Coconut Almond and Chocolate Covered Cherry make these bars a hit. They contain 225mg of Organic Svetol green coffee bean extract, 13-14g of organic prebiotic fiber, 150mg of Organic Ashwagandha, and provide 14-15g of clean, Certified USDA Organic and Non-GMO Project Verified protein.
4200 NorthCorp Pkwy., Suite 200, Palm Beach Gardens, FL 33410, www.gardenoflife.com
HABA – SKIN
Life-Flo Rosehip Seed Oil
Life-Flo Organic Pure Rosehip Oil, which was launched in March of 2015, contains natural Retinol Acid (Vitamin A). Made to replenish and restore mature or sun-exposed skin, Life-Flo’s Rosehip Seed Oil is organically grown and cold pressed with Organic Rosa Mosqueta (Rose Hip) Seed Oil (99.5%), and Tocopherol (Vitamin E) antioxidant to preserve the freshness of the oil. According to the company, Rosehip Seed Oil can improve the appearance of fine lines and wrinkles.
www.life-flo.com
HABA – PERSONAL CARE
Nubian Heritage Bar Soaps
This line is made with a variety of nourishing ingredients including aloe vera, oats, vitamin E, vanilla extract, cocoa and shea butters, neem oil, and apricot and avocado oils. The 5-oz. soap bars are offered in African Black, Abyssinian Oil & Chia, Honey & Black Seed, Lavender & Wildflowers, Olive Oil & Green Tea, Shea Butter & Aloe, Coconut & Papaya, Indian Hemp & Haitian Vetiver, Mango Butter, Peppermint & Aloe, and Raw Shea Butter options.
www.nubianheritage.com
HABA – HAIR
Acure Vivacious Volume Shampoo
Acure’s Vivacious Volume Shampoo is 100% vegan, paraben free, sulfate free, mineral oil free, petrolatum free, formaldehyde free, and cruelty free. This shampoo is made with mint and echinacea to pamper hair.
1535 SE 17th Street, Suite 107, Fort Lauderdale, FL 33316, www.acure.com
PET PRODUCTS
Charlotte’s Web CBD for Dogs
This line from Charlotte’s Web is designed to promote relaxation, calm, healthy hips and joints, and skin health, the company says. The CBD for Dogs line includes 7mg Chicken flavored 30ml CBD oil, 17mg Unflavored 30ml & 100ml CBD oil, 17mg Chicken flavored 30ml & 100ml CBD oil, 1.5oz Pet Balm, Calming Pet Chews, Senior Pet Chews and Hip & Joint Pet Chews.
1600 Pearl St., Ste. 300, Boulder, CO 80302, www.charlottesweb.com
Runners-Up
Supplements – Full Line: EuroPharma/Terry Naturally
Supplements – Sports Nutrition: Nature’s Plus
Supplements – Weight Loss: Bulletproof, MCT Oil
Supplements – Heart Health: Life Extension, Ubiquinol
Supplements – Bone/Joint Health: Gaia Herbs, Turmeric Supreme
Supplements – Immune Health: Garden of Life, Elderberry
Supplements – Digestive Health: Enzymedica, Digest Gold
Supplements – Cognitive Health: Oregon’s Wild Harvest, Ashwagandha Ginkgo
Supplements – Stress/Sleep: Emerald Health Bioceuticals, Endo Sleep
Supplements – Herbs: Natural Factors, Oil of Oregano
Supplements – Children: Gaia Herbs, GaiaKids Line
Food – Organic: NOW Foods, Organic Products
Food – Vegan: Vegan Rob’s, Puffs
Food – Sensitive Diets: Siete, Grain-Free Tortilla Chip
Food –Bars: GoMacro, MacroBar Protein
Food – Beverages: GTs, Kombucha
HABA – Skin Care: Mad Hipppie, Vitamin C Serum
HABA – Hair Care: Andalou Naturals
HABA – Personal Care: My Magic Mud, Activated Charcoal Toothpaste
Pet Care – Vital Pet
