Bluebird Botanicals Becomes Certified B Corp, Hires New President

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Louisville, CO—Bluebird Botanicals announced that it has officially become a certified B Corporation. In a separate press release, the company announced that Josh Luman has joined the company as President.

Bluebird has become one of more than 3,000 companies in 71 countries and 150 industries that meet higher standards of social and environmental performance, transparency, and accountability. Becoming a B Corp requires companies to undergo a variety of assessments to demonstrate how its operations and business model positively impact its workers, community, environment, and customers.

Michael Harinen, Chief Brand Officer at Bluebird, said in the release: “We’re elated. Our hearts are overflowing with gratitude to be accepted into this community of companies working toward a better future. We envision a world where our relationships with ourselves, each other, and all of Mother Earth are held in reverence. It’s with great humility and honor that Bluebird takes another step toward that vision by wearing the B Corp badge. We understand that we’re a small but significant part of something so much bigger than us—that we’re all connected. Our presence in this world requires responsibility. We take that responsibility seriously as we do our best every day to spread compassion and health.”

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With regards to their new President, Luman will help increase efficiency within the company, develop leadership capacity, and ultimately expand the brand while maintaining focus on their mission of making happy, healthy lifestyles accessible to all. He has more than 15 years of experience leading teams and growing businesses: He served first as General Manager and then as Global Director at MolsonCoors, founded Corks Wine Company, and co-founded the River Dog Brewing Co.

Brandon Beatty, Founder and CEO of Bluebird, said in the release: “[Luman’s] extensive entrepreneurial and executive experience with CPG brands will guide us in solidifying our position as the top brand in this incredible industry. We are grateful and excited to be welcoming such a sharp yet humble and compassionate leader into the company.”

Lumen added: “What Bluebird has built to this point is phenomenal—their heart-driven mission, transparent company culture, and commitment to quality are truly unmatched. My goal here is to further accelerate the company’s growth and unlock the potential that exists without disrupting the trajectory we’re already on.”

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