Physically active customers want supplements that can promote a healthier relationship between their skin and the sun, according to new consumer research from Lycored.
Zev Ziegler, Vice President of Brand and Marketing at Lycored, said in a press release: “It’s important for all of us to look after our skin, and this need is heightened when we exercise outdoors. Sun-aware behavior, in particular the use of sunscreen, is the best protection strategy, and ingestible suncare is no substitute. However, there is a growing body of evidence that nutrients such as beta-carotene and lycopene can offer additional environmental stress benefits.”
The company surveyed 508 physically active consumers in the U.S., Australia, and New Zealand in October 2020. 44% said they usually exercised outdoors, compared to 24% who mostly exercised indoors; 38% said they had exercised outdoors more since COVID, while 24% had exercised outdoors left.
The top concern for these consumers: skin damage. 63% of respondents were concerned about avoiding damage due to the sun while exercising outdoors. That number beat out muscular injury, which was a concern for 53% of respondents, and immune health, which was a concern for 51%. 70% of respondents had experienced skin damage, such as sunburn, at some point.
Expanding suncare routines past sunscreen is also an interest. 89% of consumers liked the idea of a supplement that could promote a healthier relationship between their skin and the sun, with 44% finding it very appealing. The concept of a hybrid supplement that combined skin support with antioxidation or other benefits prompted an even better response: 91% of respondents said such a product would appeal to them.
Ziegler added: “It’s natural that physically active consumers love the idea of supplements that can promote a healthier relationship with the sun. What is perhaps surprising is that there aren’t more sports nutrition products that specifically target suncare as a key aim, or hybrid products that combine it with other benefits.”
Lycored’s tomato phytonutrient complex Lycoderm was shown in a 2019 study to help balance the skin’s response to environmental challenges, including sunlight exposure.
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