Customers Interested in Ingestible Suncare

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Portrait of happy young fitness woman running with earphones

Physically active customers want supplements that can promote a healthier relationship between their skin and the sun, according to new consumer research from Lycored.

Zev Ziegler, Vice President of Brand and Marketing at Lycored, said in a press release: “It’s important for all of us to look after our skin, and this need is heightened when we exercise outdoors. Sun-aware behavior, in particular the use of sunscreen, is the best protection strategy, and ingestible suncare is no substitute. However, there is a growing body of evidence that nutrients such as beta-carotene and lycopene can offer additional environmental stress benefits.”

The company surveyed 508 physically active consumers in the U.S., Australia, and New Zealand in October 2020. 44% said they usually exercised outdoors, compared to 24% who mostly exercised indoors; 38% said they had exercised outdoors more since COVID, while 24% had exercised outdoors left.

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The top concern for these consumers: skin damage. 63% of respondents were concerned about avoiding damage due to the sun while exercising outdoors. That number beat out muscular injury, which was a concern for 53% of respondents, and immune health, which was a concern for 51%. 70% of respondents had experienced skin damage, such as sunburn, at some point.

Expanding suncare routines past sunscreen is also an interest. 89% of consumers liked the idea of a supplement that could promote a healthier relationship between their skin and the sun, with 44% finding it very appealing. The concept of a hybrid supplement that combined skin support with antioxidation or other benefits prompted an even better response: 91% of respondents said such a product would appeal to them.

Ziegler added: “It’s natural that physically active consumers love the idea of supplements that can promote a healthier relationship with the sun. What is perhaps surprising is that there aren’t more sports nutrition products that specifically target suncare as a key aim, or hybrid products that combine it with other benefits.”

Lycored’s tomato phytonutrient complex Lycoderm was shown in a 2019 study to help balance the skin’s response to environmental challenges, including sunlight exposure.

Looking for more education on the nutri-beauty arena? Head to www.NaturallyInformed.net and register for Nutri-Beauty: Mastering the Market, a free virtual conference taking place April 21-22 that will take a deep dive on everything from nutri-beauty ingredients to consumer research to ways for retailers to engage with customers in this area. Interested, but worried you can’t make it to the live event? Register anyway–all sessions will be available on-demand after the conference.