Branchburg, NJ—Continuing its mission to transform traditional perceptions of beauty, Lycored announced that the company is giving yogis and wellness professionals the chance to write “notes of nourishment” to help people connect through isolation during the pandemic. These “well-a-grams” are an evolution of Lycored’s #rethinkbeautiful initiative, which kicked off three years ago by inviting people to write themselves a love letter to promote beauty from within.
In January 2021 at the Wanderlust “It Starts at Home” virtual yoga event, led by Lycored’s UK yoga ambassador Hannah Barrett, 10,000 participants were invited to write a short note of encouragement, appreciation, or positivity to a stranger, according to a press release. Participants wrote heartfelt messages like: “I may not know who you are but I still know that you are loved. Always remember that you matter.”
To get those messages to those in need, Lycored will print the notes on postcards and safely distribute them to senior citizens, homeless people, and frontline heroes. According to the release, Lycored has delivered over 6,000 notes with a healthy meal that the company has been supplementing with fresh fruits and vegetables (via partnerships with New York Common Food Pantry, Food4hungry.org, and Operation Respect).
“We’re always exploring innovative new ways to show that beauty goes far beyond physical appearance,” said Lycored’s Zev Ziegler in the release. “We believe true beauty comes from within, and we want to help consumers create the powerful inner glow that stems from true wellness. As these letters show, there is no one better to help tap into and spread that inner glow than yogis, those centered in gratitude and self-care.”
The “notes of nourishment” initiative is hosted at www.littleglowapp.com, and there is no limit to how often users can write. At the site users also can download Lycored’s wellness app, littleglow, which provides everyday wellness activities for the mind, body, and spirit.