Green Bay, WI—Nature’s Way unveiled a new line of sustainable packaging for its herbal line of over 300 items, according to a press release. The new packaging is made up of 97% post-consumer recycled plastics.
This is a continuation of the company-wide goal of helping the planet: Nature’s Way already diverts more than 70% of waste to recycling facilities, the company donates 1% of annual sales to environmental causes worldwide, and the new packaging, made of old milk jugs, is expected to reuse 350 tons of plastic annually.
The new packaging will roll out over the next few months.
Dan Countryman, brand manager at Nature’s Way, said in the release: “At Nature’s Way, we are always striving to improve our sustainability practices and know it’s also a core value of our consumers. We often talk about how ‘We Go Where Herbs Grow Best’ to bring consumers the best the Earth has to offer, and in tandem with that promise, we know that we need to respect and care for the planet that provides those gifts. That’s why we are excited to introduce our new innovative packaging in celebration of our 50th birthday.”
Regarding the appearance of the new packaging, Becky Donner, SVP of Marketing, Design & Engineering at TricorBraun, said in the release: “Square bottles are not common in the supplement industry, and this new design brings a fresh look to capture consumer attention at retail shelves, while also tying together the herbal line in a cohesive way. We are honored to partner with Nature’s Way to create innovative packaging that supports their mission.”