Chicago, IL—Consumers prioritizing wellness in COVID times explore retail channels to discover and learn about products that meet their needs. And as SPINS points out, consumer shifts have left data blind spots for brands and retailers. Thanks to a new partnership, SPINS says it is able to access the broadest selection of data from across retail channels, including natural-enhanced, regional grocery, conventional, pet, and now Amazon with its acquisition of ClearCut Analytics. According to a press release, “SPINS Omni-Intelligence offers an unparalleled view of eCommerce and proprietary data across retail channels with enhanced views and capabilities from SPINS Product Intelligence.”
ClearCut’s intelligence, with billions of dollars in eCommerce and Amazon sales data analyzed, delivers actionable to power product innovation, optimize cross-channel performance, and outmaneuver an expanding set of competitors, the release says.
“SPINS acquired ClearCut in summer of 2021 and we’ve begun rolling out joint solutions which will become ever more closely integrated,” said Jay Lovelace, Chief Commercial Officer, SPINS, in the release. “The decision to add ClearCut to the SPINS family made sense as both companies are mission aligned and accelerated the omnichannel solutions our customers need. Omni-Intelligence is a major part of the discussions our sales force is having today, and SPINS has the strongest solution in the industry to meet brands and retailers’ needs.”
For retailers, SPINS data delivers key channel, category, and store level performance metrics, insight to emerging innovation, and the ability to inform shoppers with personalized experiences, according to a press release. The availability of Amazon data and SPINS proprietary data, both enhanced with Product Intelligence, extends retailers’ ability to understand emerging trends and merchandise the innovative products their customers’ need.
“Consumer shopping trends have been trending toward health and wellness and across channels for decades,” said Tony Olson, CEO, SPINS. “Today, with eCommerce innovation and pandemic induced changes, shifts in shopping habits are continuing to evolve and brands and retailers are adapting to this new reality. SPINS remains a trusted partner and supporter of the health and wellness industry and will continue to make investments that allow our brand and retail partners to be competitive and successful.”
For brands, SPINS notes that in this environment its essential to meet customers where they are, both in store and online. Consumers want information on the products they buy, and are willing to search across retail options for products that meet their needs. By innovating with new products, brands can meet consumer needs, SPINS says, and with the addition of Amazon data delivered by ClearCut Analytics, SPINS can provide brands with a roadmap for omnichannel growth.
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“The decision for ClearCut to join the SPINS family was an easy one,” said Patrick Mclaughlin, Co-Founder of ClearCut Analytics. “Both companies share an entrepreneurial spirit, value candid collaboration, and aspire to learn as we grow. It has been exciting to watch the ClearCut team settle in and excel in their new roles at SPINS. The number of brands and retailers using ClearCut data is growing daily and is having a positive impact on all sizes of business.”