Mayfield Heights, OH–Immune system support was ranked as the top reason consumers buy healthy lifestyle products in a survey of over 11,000 consumers in 14 global markets. The survey comes from Wellmune, a natural ingredient in Kerry’s ProActive Health portfolio that is clinically proven to help strengthen the immune system.
Survey respondents were given a list of 13 health areas and asked to select and rank five options order of importance. The result: 63% of respondents chose immune system support, ahead of healthy bones and joints, digestive health, improve energy levels and heart health support, according to a press release. Additionally, 19.5% ranked immune system support as their number one reason for purchasing healthy lifestyle products.
More highlights from the survey, according to the release:
- Demand for products that support the health of the immune system is high across the world, and interest is particularly strong in Asia. Half (50%) of respondents in China said they had used an immune health product in the previous six months.
- Globally, 70% of respondents said they believe breakfast is the best time for consuming products with immune health benefits. The release notes that consumers expressed the greatest interest in yogurt and yogurt-based drinks, followed by fruit and vegetable juices for immune health benefits.
- When asked about Wellmune, which is a proprietary beta glucan derived from a strain of baker’s yeast, more than half (55%) of consumers worldwide correctly identified the ingredient’s immune health benefits.
- 82% of those respondents said they considered the immune health claims made for Wellmune to be believable, and 52% said they would definitely or probably switch to a product with Wellmune if their usual brand did not contain it.
“Consumers all over the world are increasingly seeking ways to support their immune system, which creates huge opportunities for manufacturers and brands,” said John Quilter, VP & General Manager at Kerry. “Wellmune is an ideal solution. It is clinically proven to help improve general immune health, can be included in a vast range of food and drink products and boasts high levels of consumer awareness.”
Related: Immune Support: A Holistic Endeavor
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Additional findings from the survey are available in the white paper ‘Consumer Research Supports Global Demand for Immunity Products,” which can be downloaded here.