Trace Minerals Reports SPINS Data

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Ogden, UT—SPINS data has found that Trace Minerals is still America’s top-selling trace mineral and liquid magnesium brand, according to a press release from Trace Minerals.

The data shows that from July 2019 to July 2020, Trace Minerals showed almost 4% growth in sales and 5% growth in units sold, while the next three top competitors posted negative growth, according to the press release. Trace Minerals’ flagship product ConcenTrace Trace Mineral Drops is still the number one selling trace mineral supplement in the nation.  Plus, the release adds, the company’s Mega Mag liquid magnesium supplement has 34% of the market share, and Trace Minerals itself has 50% of the liquid magnesium market share.

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“It’s been a couple of years since we asked SPINS® for an updated report,” said Matt Kilts, Managing Partner of Trace Minerals. “We’re always really excited when we receive these third-party reports because it gives us a true representation of how our brand is performing in the US market and how much we’ve grown in each respective category. It also helps us stay on top of trends in the industry, which helps us formulate and develop innovative and effective products for the end consumer. Plus, when retailers and consumers know from third-party data that we are still America’s number one brand for trace minerals and liquid magnesium products, it gives them trust in our brand and in our products.”

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