Unilever to Acquire Onnit

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Onnit product line. Image courtesy of Unilever.

Englewood Cliffs, NJ—Unilever has signed an agreement to acquire Onnit, a Texas-based holistic wellness and lifestyle company, according to a press release. Onnit offers supplements that provide improved cognitive function, mood and relaxation, gut health and immunity support, as well as functional nutrition, fitness essentials, and a digital content platform.

“Onnit is a leading brand in the fast-growing nootropics segment,” said Peter ter Kulve, President of Home Care and Health & Wellbeing at Unilever, in the release. “With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins.”

Aubrey Marcus, Founder of Onnit, added, “Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and ntal potential. I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing.”

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Terms of the deal were not disclosed. Onnit will continue to be based in Austin, and will be led by CEO Jason Havey, while Marcus will remain a Brand Ambassador.