Webinar: The Consumers’ Redefined Path to Wellness

Balchem recently conducted an Attitude & Usage study to better understand the U.S. consumer, capturing insights on behaviors, preferences, and whitespaces. Explore the findings in this webinar.

consumers connecting webinar socials

Today’s consumers are taking a proactive approach to health and wellness. Balchem recently conducted an Attitude & Usage study to better understand the U.S. consumer, capturing insights on behaviors, preferences and whitespaces. The company will be sharing findings during an hour-long webinar taking place October 19, 2022, at 2PM ET. Experts will reveal key insights on cognition, immunity, and longevity, including:

  • Are consumers satisfied with today’s commercial supplements?
  • In which foods and beverages do consumers prefer to receive their fortification?
  • What nutritional claims resonate most with consumers?
  • Where is there room to innovate in the targeted categories?
  • What product concepts score highest amongst U.S. consumers?
  • What hero ingredients can be added to enhance winning concepts?

To participate in the live webinar and get your questions answered, register to save your spot today.