Healthy Food Ingredients (HFI) unveiled a new brand identity, with a new logo, the tagline “Cultivating goodness” and a revamped website www.HFIfamily.com. “HFI’s total brand overhaul means the external face of HFI aligns with our internal mission and strategic actions. We want to be the ‘go-to company’ for manufacturers who need multiple ingredients and innovative solutions to make healthy products happen,” says Brad Hover, CEO of HFI. HFI brands include SK Food International, Hesco/Dakota Organic Products, Suntava and Heartland Flax.
Published in WholeFoods Magazine November 2016