Greenwood, SC — Supplement manufacturers can now choose from a range of clean-label colorants when selecting Lonza Capsugel Vcaps Plus plant-based capsules, following the launch of the company’s latest dosage form innovation.
Lonza said the new food colored capsules, labeled as natural colorants in the United States, allow customers to create bright, eye-catching supplements that also appeal to consumers seeking improved supply chain transparency and a natural positioning.
Stephane Vouche, marketing manager, Consumer Health & Nutrition at Lonza, said the company has been closely monitoring consumer trends in Capsugel clean-label dosage.
“Our research shows that seven out of ten shoppers seek supplements with no artificial colors,” Vouche said. “After several years in the pipeline, we are now launching the industry’s first line of clean-label capsule colorants in response to heightened consumer interest in the stories behind the supplements they purchase.”
The first of the next-generation clean label solutions to be marketed worldwide is the Vcaps Plus Purple Carrot capsule, the company said. The capsule shell is made using plant-based hypromellose (HPMC) and water only, without any preservatives. A colorant derived from purple carrots is used to match the desired shade as closely as possible, while maintaining a natural appearance in the finished supplement.
“In today’s online world, image is everything,” Vouche said. “This latest innovation helps our customers establish unique brand identities, that encompass both on-trend, true-to-nature colors and a complete clear and clean label.”