Secaucus, NJ—Lycored, an international natural ingredients and products company, hosted a mindfulness scavenger hunt at Magic Mountain in Vermont to introduce their new health/happiness-boosting app, littleglow, according to a press release.
The scavenger hunt allowed over 300 participants to get an inside look at the new app, according to the release, as well as participate in a free day of skiing.
The scavenger hunt consisted of ‘Pops of Positivity’, which were distributed all around the Magic Mountain Resort. These ‘pops’ focused on the mind, body and spirit, the release said, and contained activities such as writing yourself a love letter, reflecting on the mountain, holding the door open for someone, or buying a coffee for someone. Some bigger ‘pops’ led participants to a meet and greet with pro snowboarder, Louie Vito, and also included entering a raffle for an unlimited Magic Mountain Lift Pass for 2019/2020, according to the release.
The ‘Pops of Positivity’ were intended to preview the journey that the app will take users on each week, the release stated.
Zev Ziegler, the head of marketing at Lycored said in the press release, “As a wellness brand that is dedicated to helping people harness the power within, we decided to create an app to do just that! littleglow is a new daily wellness app that delivers five encouraging, engaging activities to your phone every week, and is a great complement to one’s wellness journey. Bringing a live version of littleglow to Magic Mountain was the perfect way for us to share it with consumers on a larger scale – allowing them to truly experience all the app has to offer in a fun and interactive way.”