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Celebrating 50 Years of NOW Value

Since NOW was founded in 1968 it has been committed to making natural products affordable, while never compromising quality. Hear from CEO Jim Emme...

If Not Now, When?

Turning 50 is a milestone birthday and an independent family-owned company that can grow to a half-billion in sales by “doing the right thing”...

Celebrating 50 Years of NOW

Learn about family-owned NOW's history, as told by the son of Elwood Richard, the firm's founder. Paid for and provided by NOW Foods.