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Adaptogen Supplement

Om Mushroom has introduced Master Blend Powder & Capsules, an adaptogen supplement for immune health. In addition to Om Resishi Extract, ginkgo biloba, holy...

Mushroom Coffee

Om Mushroom has introduced Mushroom Coffee Blend for energy, immune health, focus, alertness, and mental clarity, the company says. The blend includes 2,000mg of...

Children’s Immunity

Childlife Essentials has launched Elderberry Super-Immune SoftMelts (age 1 year-teens) to its line of children’s supplements. The supplement contains Wellmune Beta Glucan, elderberry, vitamin...

Cardiovascular and Immune Health

Arthur Andrew Medical has launched KD Ultra, a dietary supplement that combines vitamin K2 (all four chains: MK4, MK6, MK7 and MK9) with vitamin...

Cold Support Ingredient

Pharmactive Biotech, S.L., has introduced Isenolic COMPLEX, an ingredient composed of its branded Isenolic olive leaf extract and ribwort plantain. The complex is formulated...

Immune Support Ingredient

Kyowa Hakko Bio Co., Ltd. has launched IMMUSE, a dietary supplement ingredient for immune support. IMMUSE is a unique patented strain of Lactococcus lactis...

CRN: Consumer Survey Reaffirms Consumer Confidence, Trust in the Industry

Washington, D.C.—For the fourth year in a row, nearly three-quarters of Americans (73%) report taking dietary supplements, according to the 2020 CRN Consumer Survey from...

Immune Health & Beyond: What’s Trending in Raw Materials

With so many trade shows cancelled, we at WholeFoods wanted to give you the industry overview—and a look at the latest products—that you’re missing...

October 2020

Digital Edition Editorial: Thank You Natural Products Retailers! Tip of the Month:The Dangers of Success What’s Selling Immune Health & Beyond: What’s Trending...

Immune and Nasal Supplement

Life Extension has launched FLORASSIST Immune and Nasal Defense. The gluten-free and non-GMO capsules are formulated with EpiCor, a yeast fermentate, and L. rhamnosus...